My process on this project is available on my blog.
Re: Canadian Living
Re: Canadian Living is a complete re-imagining of the classic Canadian homemaking magazine from print to a richer, interactive web experience. This project was initially created during a typography class during my studies at Emily Carr University.
Stripping away the established visual identity, layouts and other styling I created a new visual identity inspired by fashion and higher end homemaking publications. I’ve used Acumin Pro, a tall, condensed sans serif paired with the readable and contemporary Museo Sans to create an elegant type pairing that speaks to a sophisticated audience.
I used scroll effects and HTML 5 animations to create dynamic movement not available in print media as well as allowing new ways to interact with the advertisements, which can be intrusive when reading a long form article.