FortisBC Holiday Card

I was tasked with creating a holiday card while working in-house at FortisBC with the goal of creating an animated greeting card that could be shared across selected FortisBC social channels. When brainstorming to develop an initial concept, I felt it key to create something that honoured the diversity of both the customers and employees of FortisBC, focusing more on a winter holiday experience that could unite all of us as people living within British Columbia. As a province, BC is well known for our nature, so this was the logical direction to take. I researched winter birds, selecting the cute and round black capped chickadee, and visual direction so I could create a mood board to get preliminary approval on my concept before execution. Illustration-wise, the end result ended up being a simplified, slightly geometric style for ease of animation, created in Illustrator. Afterwards, I imported the layers from Illustrator into After Effects to add in the text animation with a mask, give the bird subtle animations and add in the layers of snow for dimension. Below, I’ve shown how the illustration works in two separate sizes for different social media formats.