I’ve selected a few of my poster sketches to show how the final design pulls from several layout and icon explorations, taking the best concepts across the whole spectrum of my initial sketches. Some iconic New Westminister landmarks and landscapes are explored here and prominently featured in the final poster, including the skytrain bridge, tin soldier, and the Fraser River. As shown in the sketches, all the illustrative elements were built using a grid to maintain the geometric look. The headline type was also built using this grid, same with the patterns inside of them. Colour-wise, the poster, of course, uses the Pride flag as a base and also features many other pride flags as a decorative border element to separate out the decorative part of the poster from the informational part of it.
Event Signage
These are all posters that need to be updated year-after-year, so they’re created under the same art direction as the main event poster. I’ve pulled elements off of the main poster so that each additional poster has an icon and colour theme to focus more on the content and to provide each sign their own visual interest.
Evergreen Signage
Part of the ask from the New West Pride Society was to create evergreen assets for specific uses, like stages and wayfinding, to prevent extra costs with reprinting and redesigning year-after-year. With these, I wanted to create signs that spoke to the colour palette of the Pride flag, so that they would still fit in with the essence of a Pride festival no matter what designs would appear beside it at a later date. The typography choice is a contemporary, geometric sans serif (Kranto) with just the right amount of playfulness in the angled ending of some terminals. This is to ensure legibility from a distance.
Event Photos
