In regards to process, the majority of the animated social media assets were created by making a layered scene composition in Photoshop and then bringing that over into After Effects. Composited videos for things like sparkles and sunlight, effects like fractal noise and ripples, text animations, etc were all used to achieve the desired visuals. I have also broken down the process of editing existing can renders into stock images matching light, shadows, depth of field, and colour to fit into the scene.
Digital advertisements would have specific copy and be part of an ongoing campaign. All text information needed to come out before the first 5 seconds of the ad to ensure a viewer would see pertinent information as quick as possible before they skipped the video to go onto the content they are looking for. Once approved, the ad would be rolled out into other size formats for different platforms.
