Father’s Day Packaging

Designs for the Father’s Day collection when I first started at Purdys Chocolatier, and the years prior, tended to get a bit neglected. The timeline for creating designs for this season was always during an especially busy time where collections for other holiday seasons that brought in more revenue for the company were being worked on at the same time. So, Dad just got simple designs: a basic geometric pattern, in brand and seasonal colours, and some simple typography in one of Purdys brand fonts. The goal for this collection was to break away from the basic designs and create something truly special for Father’s Day.

For the Happy Father’s Day sleeve, I was inspired by the stereotype of gifting dad a tie, so I created a custom plaid pattern, using the Purdys Father’s Day colours and the brand purple, and overlayed it with fabric texture. The typography is inspired by hipster-style design and was altered to suit the style and layout. The Dad’s Personal Snack Stash box was inspired by the wide variety of typical dad interests such as BBQ Dad, Fishing Dad, Sports Dad, Handyman Dad, Dapper Dad, and so on, making something that would reflect all dads/father figures instead of catering to a specific type of dad. Each square has a little pattern and they all come together to form a quilt of Dad Experiences. The shared colour palettes and the plaid pattern pull these 2 items into a solidly matched pair of gifts that stand out strongly on shelves in a sea of Purdys Purple.

For more specifics on print production for packaging design, I’ve written a blog post detailing my process.

Art Direction

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