In-store display mock up: demonstrating the ideal display to properly show product and printed collateral.
The design of all assets is based on the art direction of the campaign for Tempo Gin Smash visuals: colour coordinated podiums for each flavour of beverage, a peachy background and palm leaf shadows for that tropical appeal. The totem was created first, highlighting specific flavours of Tempo and the other signage was created after and reformatted across 3 different types of signs, which instead highlight the mixed pack of Tempo, as that is the primary product being sold in this display campaign.
The sell sheet is distributed to each store that is participating in the campaign with the print assets. These documents were based on an existing template that I rebuilt and created proper paragraph and character styles for. The sheet shows 2 ideal campaign set ups: one with the main product and sign and the 2nd with a perfect set up that includes supplementary print materials and supporting products and has important information to advertise product and educate on the current campaign. Alongside campaign information, the sell sheets also double as an order form to inform the store of supporting and adjacent products and provide an opportunity to order product and connect with the client. As the sell sheet could contain internal information, I have dummied out the copy while retaining overall character amount.
The nature of these clients and locations of campaigns meant that I was not provided with in situ photos of final materials.
Print collateral: Signage assets (Starburst, Poster, and Pallet Insert) and Totem display (mock up and dielines)
Sell sheet: an informational document sent to stores that would use this display and assets. Text has been dummied out to remove possible internal information.
